Hopkins AEO University
Get your brand named by AI.
Shoppers now ask ChatGPT, Gemini and Google's AI what to buy. This free course shows you how those assistants choose which brands to name, and what to change so they name yours.
8 lessons · 64 min · Free, no sign-up
5:33Lesson 1 · What is AEO?How the course works
Three parts, watched in order.
- Part 1 · 2 lessonsStart hereWhat AEO is, and how AI search decides which brands make it into an answer.
- Part 2 · 4 lessonsThe NAMED frameworkThe five checks AI makes before it names a brand. One lesson for each.
- Part 3 · 2 lessonsMeasure itHow to track whether AI names you, using the questions your buyers really ask.
NAMED is the framework the course is built on. Miss one check and you drop out of the answer.
Part 1
Start here
What AEO is, and how AI search decides which brands make it into an answer.
Part 2
The NAMED framework
The five checks AI makes before it names a brand. One lesson for each.
6:12Lesson 3 · N · NavigableCan AI read your website?If AI can't reach your pages, nothing else matters. Start with robots.txt.
6:18Lesson 4 · A · AnswerableCan AI quote your website?AI lifts one clear answer from a page, not the whole page. Five ways to give it one.
8:12Lesson 5 · M · MentionedWho talks about you?AI trusts what others say about you more than what you say. Five ways to get mentioned.
6:31Lesson 6 · E+D · Exact fit + DurableStay the answerAI picks the best fit, not the biggest brand. Five drivers that get you cited, and keep you there.Part 3
Measure it
How to track whether AI names you, using the questions your buyers really ask.
