Who talks about you?

0:00Welcome back. So far, we've made sure AI can read your pages and pull a clear answer from it. But there's a catch. AI doesn't just take your word for it. It checks what other people say about you. Now, we're in M for mentioned.

0:12Here, this is the third part of our NAMED framework. And we're here to understand does and how to get AI to trust your sources and does it actually talk about you. So you need to understand here that the idea is simple. AI trusts what other people say about you more than it trusts what you say about yourself. And this is normal for anyone doing a normal research. Think about it yourself.

0:35Anyone can say they're the best. But when review sites, the press, real customers, and all of the creators are saying this too, then AI now starts to believe it. It's forming consensus about your brand. These are the four places where all of your proof lives. Start with your own website. These are your pages, the product pages, and the FAQs we also fixed previously in the last video.

0:58Also on your site, there's customer proofs, reviews, ratings, Q&As, and case studies. These are all here to help the AI understand, answer the questions, and actually start trusting your brand. But this is by itself not enough. There's also the off-site earned media, which are also your own profiles outside of the website itself. This could be your Google business profile, your marketplace listing, YouTube, and other places. And finally, there's others talking about you.

1:41Review sites, press, best of lists, reddits, and other creators. AI reads all of this, but it trusts the two that other people write about you more than trust your sources. So you also need to focus on showing up there. Now, we will show you how to do this and understand this inside of Hopkins in a bit, but we need to understand where AI actually looks. So which sites does AI actually read? In Google AI answers, the top three sources are usually Wikipedia, YouTube, and Reddit.

2:16But it's different across each and every single assistant, and it differs across each and every single industry in each and every single region. ChatGPT sometimes loves to lean on Reddit, YouTube and Facebook, Claude sometimes leans on GitHub and Stack Overflow, and your category has its own list. And we will show you how to find this out. Now, let's understand five ways to help your brand get mentioned. The first step here is to understand where AI already looks. Ask AI your three most important questions.

2:53Open every link, its sites, and list them in a sheet. Say your question, for example, is best sunscreen for oily skin in Egypt. You might find the beauty blog that names three brands, but not you. A Reddit thread that names two and not you. A YouTube review that names four brands and not your brand. And a marketplace listing where you are not there.

3:15Start with these pages. Name your competitors, but not you, and offer them something useful. Let's see how we can find that inside of Hopkins dashboard. If you go inside the citation pages inside of Hopkins, this is where you are able to understand the exact sources that the AI is pulling to answer the questions that you are asking it. If you look here on the engine side, you can toggle through different models to understand how each and every single platform is looking at which specific type of sources and which sources it's actually leaning towards. So let's start, for example, with ChatGPT.

4:01If you look here, you can see from the bar below that it is looking at 38. 8% at earned media and almost 33. 8% at the competitors pages, and the rest is negligible. You can look also at this graph that shows the top five cited domains that the AI is pulling its information from, and you can choose to enter each and every single one of them to understand what are the top cited pages and start analyzing these pages in more details. You can also switch between different topics, and you'll find that across different topics, you will get a different list each and every single time, and same thing goes for different models. You can look here at all the domains that it's pulling its information from and the top pages at the same time that it's pulling its information from.

5:00You should use this information. You should use this information to identify that in the topic of the questions related with AEO and GEO software, you should be listed inside of TechRadar and you should also post a lot of earned on-site content as well so that you can get listed there. Very simple. Two actions. If you make them, they'll make a lot of difference. Now, let's move on to the second way that could help you get mentioned, which is proof on your own website.

5:36Put the review next in the page itself, not just in a widget, because remember, AI crawlers don't run JavaScript. Secondly, give at least five reviews on each product. And also, try to label verified buyers and add the customer Q&A page. And fourthly, turn your best results into case studies. This helps with people too. Research has also found that shoppers are 270% more likely to buy a product with five reviews more than none.

6:10Third way to get named here is that you should also get named on other sites. Just like how I showed you in the previous example on TechRadar, you should try and be there. And you should also try and be there inside of the websites that your own platform is listing. Get into the best of lists and the press. Get reviews on Google and review apps and help people in communities like this example here in a Reddit subreddit where you're actually trying to help people, but at the same time, you're getting listed inside of these reddits that is being cited. If the example I showed you previously inside of Hopkins dashboard doesn't show you specific websites, you don't need to go on websites where the AI is actually not looking.

7:00Try and focus on the sites that have the highest level of citation rates. And try and be there. Now, the fourth way is that you should actually complete your own profiles. Try and complete your Google business profile, your marketplace listing, your YouTube and your TikTok and Instagram channels all should be focusing on answering the questions and the prompts of people because this is where AI is pulling its information from. And the fifth and final way is that you should form one simple story everywhere. You should make sure that your data is consistent across all these different sources.

7:42Take this example where you have on your website a 450 pound product, Instagram says different price, Marketplace says a different price, Google profile has a different address and all your information are inconsistent across different sources. On the other example, you can find that information is very simple, structured and consistent because AI actually tries to form consensus across...