Can AI quote your website?

0:00In the last video, we made sure AI can read your website. Now the next question. Once it's there, can it actually pull a clear answer from your pages? This is A for answerable. Here's where we are in the NAMED framework. And navigable is done.

0:10Today's A. Answerable. Can AI pull a clear answer from your pages? Then we'll move on to the next ones. Here's the one idea to remember from this video. AI lifts the answer, not the page.

0:35AI is looking for the answer on the internet. It doesn't recommend your whole page. It takes one clear piece from your page that is exactly answering what it is looking for. So every important page needs pieces that are easy for the AI to lift. Let's see what that means. One asks AI for a moisturizer for oily skin.

0:57On the left, a typical product page. Moisturizer, shop now, our amazing moisturizer is perfect for all skin types. There's nothing there AI can quote. On the right side, the same exact product page, but it is more optimized for AI answers. An oil-free gel moisturizer for oily skin in hot weather. 450 pounds for 50 milliliters and more other details containing how long does it get absorbed and the ratings and reviews.

1:32It also includes the delivery dates and how long does it take to be delivered and the locations. Every line answers a question a buyer might ask. That's the strong page AI can actually use. That is a page AI is going to answer from. And there's also strong research behind this. A team of Princeton University tested what happens when pages add statistics, quotes, and strong sources.

2:00The AI visibility in answers went up by almost 40%. And something else to add here that there are five different ways to make a page actually more answerable. Most important step to make your pages easier for AI to answer from is that they are focused on being answered first. Put the answer at the very top. What it is, who it's for, and the price. Your title says what it is.

2:39Your description gives the key facts. Your heading names the product. And your first line answers the question directly. For oily skin, 450 pounds and everything else. The story, the details and the reviews come below. Research shows AI models use information at the start of a text most reliably.

2:58So it is mostly skimming to your page and probably reading the top of the page in more details. And remember from the second video that I showed you, the title and descriptions are all the AI sees before it actually decides to open your page. So these needs to be on point and actually answering the question. The second or the third check you can actually do is giving AI facts it can quote. You need to swap the vague words inside your pages for specific ones. Fast absorbing becomes absorbs in about 30 seconds.

3:36Fast delivery becomes two to four days across Cairo and Giza. Perfect for all skin types becomes for oily skin. Not for dry skin. And AI writes these facts in text. If they only live inside an image or a video, they probably might not be able to read them. So you need to make sure that all the information is presented in a text format.

4:03Moving on to the next check, which is actually using table for specifications and comparisons. Here are the same facts presented differently. On the left side, there's paragraphs including the details of the product. And on the right side, the same thing as a table format. Even you are able to read it much more easily. Same thing goes for the AI.

4:26Tables and specifications and comparisons, specifications and comparison tables are the easiest way an AI can lift a page. Last thing is that you actually need to give AI proof so that it can actually trust your website. Sum up your reviews in a clear small text. Add customer quotes. Include your own research data. Data that is only unique to you, that the AI won't easily find somewhere else.

4:54Unique data, but it also needs to be credible. You should also add a named author and a source for every number so that the AI can actually make sure that every information that you're saying is extremely credible. So this brings us to the next question. Where do we start? You can't fix every single page of your 300-400 page website at once. You want to start with the low-hanging fruit, the most important ones for your website.

5:23For an online store, product pages, category pages, and your shipping returns and FAQs are where you should start. I know that you could be a lot, but these are the most effective pages for this case. For B2B and services companies, services and feature pages help center articles and pricing and integration pages are a better way to start. Even a better way, check which page AI actually cites from your target prompts, and build those first. And here's a quick win. Find a page Google already shows people.

6:04One that gets impressions inside of Google Search Console. But that AI doesn't cite. That page is close. Fix it first.